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Professor Winnifred Louis
Executive Committee

Professor Winnifred Louis

Professor Winnifred Louis, Professor in Psychology

University of Queensland

Contact

w.louis@psy.uq.edu.au

Institution

University of Queensland

Research Areas

IdentityDecision-makingSocial influenceGroup norms(De)radicalisation.

Winnifred R. Louis (PhD McGill, 2001) is a Professor in Psychology at the University of Queensland. She has published over 140 scholarly publications, and her research examines how identity and norms influence social decision-making. She has studied this broad topic in contexts from political violence and terrorism to health to environmental choices.

Key Publications

Journal Articles

The criminalization of climate change protest (2023)Gulliver, R.E., Banks, R., Fielding, K.S., and Louis, W. R.
Bystanders, protesters, journalists: A qualitative examination of different stakeholders’ motivations to participate in collective action (2023)Gulliver, R., Chan, C.S., Chan, W. W. L., Tam, K.Y.Y., & Louis, W.R.
Political distrust, perceived threat, and intentions to engage in collective action: A mixed-methods study (2023)Gulliver, R., Chan, C.S., Tam, K.Y.Y., Lau, I.S.K., Hong, Y.Y., & Louis, W.R.
The digital augmentation of extremism: Reviewing and guiding online extremism research from a sociotechnical perspective (2023)Risius, M., Blasiak, K.M., Wibisono, S., & Louis, W. R.
Normative and non-normative collective action facing repression in a democratic context: a mixed study in a Chilean social movement (2023)Zúñiga, C., Asún, R., & Louis, W. R.
Do the means affect the ends? Radical tactics influence mobilization via the perceived legitimacy and efficacy of those actions (2022)Lizzio-Wilson, M., Thomas, E., Louis, W., Amiot, C., Bury, S., Molenberghs, P., Decety, J., & Crane, M.
Willingness to engage in religious collective action: The role of group identification and identity fusion (2022)Wibisono, S., Louis, W. R., & Jetten, J.
MOBILISE: A higher-order integration of collective action to address global challenges (2022)Thomas, E., Duncan, L., McGarty, C., Louis, W., & Smith, L.
The Psychology of Effective Activism (2021)Gulliver, R., Wibisono, S., Fielding, K., & Louis, W. R.
How collective action failure shapes group heterogeneity and engagement in conventional and radical action over time (2021)Lizzio-Wilson, M., Thomas, E. F., Louis, W. R., Wilcockson, B., Amiot, C. E., Moghaddam, F. M., McGarty, C.
Failure leads protest movements to support more radical tactics (2021)Louis, W. R., Lizzio-Wilson, M., Cibich, M., McGarty, C.E., Thomas, E.F., Amiot, C.E., Weber, N., Rhee, J. J., Davies, G., Rach, T., Goh, S., McMaster, Z., Muldoon, O. T., Howe, N. M., & Moghaddam, F.

Grants and Projects

‘The effect of unconventional advocates on public support for climate policy’Australian Research Council, 2022 | $432,467Dr Rebecca Colvin; Professor Winnifred Louis; Professor Kelly Fielding
‘The psychology of gridlock: Compromise, coalitions, and radicalisation’Australian Research Council, 2022 | $407,915Professor Winnifred Louis; Professor Matthew Hornsey; Professor Kelly Fielding; Professor Emma Thomas; Professor Catherine Amiot; Professor Fathali Moghaddam
‘Practitioners learning palliative killing: The role of norms and empathy’Australian Research Council Discovery Grant, 2019 – 2021 | A$402kWinnifred R. Louis, Pascal Molenberghs, Monique Crane, Emma Thomas, Jean Decety, & Catherine E. Amiot
‘Outcomes of collective action: After the blockade, what next?’Australian Research Council Discovery Grant, 2016 – 2018 | A$330kWinnifred R. Louis, Emma Thomas, Craig McGarty, Catherine E. Amiot, & Fathali M. Moghaddam
‘Internalisation of discriminatory norms and impact on well-being: The role of social identity processes’Social Sciences and Humanities Research Council of Canada, Insight Program, 2014 – 2018 | C$190kCatherine E. Amiot, Winnifred R. Louis, & Emma Thomas